The Handbook of Marketing Strategy for Life Science Companies

Thứ tư - 22/08/2018 08:00
The objective of this book is to focus exclusively on the marketing aspects for life sciences, providing entrepreneurs with a toolkit of tools they can use throughout the marketing process, from market planning to commercialization
The Handbook of Marketing Strategy for Life Science Companies
The Handbook of Marketing Strategy for Life Science Companies

The Handbook of Marketing Strategy for Life Science Companies

The proposed book is follows in the same steps as the first book in the series, The Handbook of Market Research for Life Sciences. While the first book focused on the techniques and methodologies to collect the market data you need to evaluate your market as well as presentation models for your data, the second volume will focus more on the commercialization elements of marketing. As such, this book will be covering a wide range of topics directly tied to marketing management such as marketing and commercialization strategies, consumers' behaviors, marketing metrics, pricing techniques and strategies as well as marketing communications (public relations, advertising, and more).
0815376901 081537688X 9780815376880 9780815376903
The objective of this book is to focus exclusively on the marketing aspects for life sciences, providing entrepreneurs with a toolkit of tools they can use throughout the marketing process, from market planning to commercialization. The overall objective is for them to gain an understanding on the marketing function, ask the right question, and be able to tackle simple to complex topics.

The Handbook of Marketing Strategy for Life Science Companies.
2018, ISBN-10: 081537688X, 0815376901, 231 Pages, PDF, 4 MB

Tổng số điểm của bài viết là: 0 trong 0 đánh giá

Click để đánh giá bài viết

  Ý kiến bạn đọc

Humana Press

Humana Press Humana Press is an academic publisher of science, technology, and medical books and journals. Humana publishes more than 100 new books and 25 journals per year, with a back list of approximately 1,500 titles in areas such as molecular biology, neuroscience, cancer research, pathology,...

Thăm dò ý kiến

Bạn biết gì về NukeViet 4?

Thống kê
  • Đang truy cập5
  • Máy chủ tìm kiếm2
  • Khách viếng thăm3
  • Hôm nay577
  • Tháng hiện tại27,792
  • Tổng lượt truy cập1,260,730
Bạn đã không sử dụng Site, Bấm vào đây để duy trì trạng thái đăng nhập. Thời gian chờ: 60 giây